The Cadillac Formula 1 Team has unveiled the livery of its maiden Formula 1 challenger, marking a defining milestone in the team's journey to the global motorsport championship.

The white and black scheme will be used by the American squad throughout 2026, when it makes its debut in Formula 1 as the sport's 11th team. The livery was unveiled to a global audience through a national TV advertising spot during Super Bowl LX at Levi's Stadium in Santa Clara, California, and in Times Square in New York City.

Cadillac will make its debut in the Formula 1 Championship at the Australian Grand Prix, March 6-8, in Melbourne, Australia.

The Cadillac Formula 1 Team car features a dual-color design, with one black side and one white side. The design gradient, which aims to evoke speed when the car is stationary, the team said, is actually a Cadillac chevron repeating: a subtle nod to the co-ownership of General Motors and the Cadillac symbol.

"This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1," said Dan Towriss, CEO of Cadillac Formula 1 Team Holdings. "Every detail is intentional: bold, modern and unmistakably American, while respecting the heritage and precision that define this sport. Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture and entertainment, and to connect with fans in places far beyond the paddock.''

"Unveiling our official race livery is a huge milestone in a journey that started years ago--earning our place on the grid, assembling a world‑class team and developing a race car worthy of Formula 1," said GM President Mark Reuss. "The momentum is building toward Melbourne and our Grand Prix debut. For GM, this race car showcases the American innovation, spirit and pride we want to bring to the global stage of F1."

For more information, visit twgmotorsports.com.